Next 4 YouTube Videos
20 Oct 2026 · Moran Pober · ← All links
What the channel says
Judged by quality, not views, the real winner is the SBA video: the best thumbnail CTR, the best 30-second hold and the most new subscribers. The most-viewed video was mostly pushed from outside YouTube, and only 3% of each viewing was watched.
YouTube Studio, lifetime numbers as of 20 Oct 2026:
| Video | Views | Thumbnail CTR | Avg % watched | Still watching at 0:30 | Traffic from outside YouTube | New subs |
|---|---|---|---|---|---|---|
| The U.S. Government is Literally Paying People to Buy & Grow Businesses | 1,149 | 4.9% | 12.8% | 59% (above typical) | 55% | +26 |
| He bought a $2.7M-a-year business in 60 days | 718 | 4.4% | 65% | |||
| How We buy a 1mil+ business and grow it to $100m using ai | 1,893 | 3.5% | 3.0% | 42% (below typical) | 82% | +9 |
| It only takes 3 months to Change Everything! | 874 | 2.8% | 12.9% | 49% | 24% | +3 |
| How Boring Businesses Create Billionaires | 884 | 1.9% | 21.1% | 51% | 14% | +4 |
What this means:
- The $100M video's views are not real demand. 82% came from outside YouTube (email, ads, direct links), and people left after 1:24 on average. Don't copy it.
- The SBA video is the format to copy: news plus a specific number ("a rule quietly changed… $10 million"), a money system the viewer can use, then proof on screen. YouTube rewarded it with the most subscribers.
- "Boring Billionaires" has the best content and the weakest package. People watched 21% of a 19-minute video, but only 1.9% clicked the thumbnail. Same content with a sharper thumbnail = more views.
- Specific person + number + time wins the click ("$2.7M in 60 days": 4.4% CTR).
The older channel shows the same thing: "How To Buy Businesses with No Money – Is it Possible?" (130k) and "10 Million Dollar Business In 90 Days" (53k).
The new angle (Moran, 20 Oct): show what only Moran can show. The real deals and real calls, as they happen (a build-in-public series). Videos 1 and 2 are that; videos 3 and 4 explain the background.
Full word-for-word hooks for videos 1–3 are on the recording scripts page, with the newer, broader titles.
Video 1: 7 car dealerships, one IPO, live
Title: Someone Sent Me 7 Car Dealerships on WhatsApp. Here's What Happens Next.
- Backup titles: 7 Car Dealerships, $172M+ in Sales, 1 IPO: Here's the Whole Deal · We're Taking a Car Dealer Group Public. I'll Show You Everything.
- Thumbnail: the WhatsApp list, store names blurred, with "$172M+" circled in red; Moran beside it holding up the phone; 3 words: "GOING PUBLIC?"
Body, in order:
- The screenshot, and how a deal partner who knows every dealer in his region found it.
- Why franchised dealers: roughly 17,000–18,000 in the US; the car makers fund much of the marketing; the public groups trade at roughly 6–10× earnings.
- How the deal works, step by step: owners send financials → an offer (cash now plus shares) → bankers → audits → every store closes on the same day it lists. About 6 months from all signed to public.
- Who gets paid: the owners (cash plus shares), the operator-CEO, and the sponsor. Use the public example: in the Comfort Systems roll-up the sponsor took 14.8% for $29,699.
- The mistake: LMP Automotive listed first and bought dealers after. The loans fell through and it lost a $1.5M deposit. That's why everything closes at the listing.
- Close: "I'll film every step. Subscribe to see if it happens." This opens the series.
Shorts to cut from it:
- "Someone sent me 7 car dealerships on WhatsApp." (the screenshot, 20 seconds)
- "Why car dealers are the best boring business to take public."
- "He went public first and bought later. He lost $1.5M."
- "$29,699 for 14.8% of a company now worth $51 billion."
- "Who actually gets rich in a roll-up IPO."
Before filming, 3 checks:
- Jon's written OK to show the screenshot and the sponsor split.
- The dealer operator's OK before any store name is shown. Until then the names stay blurred.
- Confirm the figures are yearly revenue per store. Fill in the missing seventh store before the video goes out.
Video 2: what it really costs to take small companies public
Title: What It REALLY Costs to Take a Small Business Public
- Backup titles: I Thought Taking a $5M Business Public Cost $1M. Here's the Real Number. · Can a Small Business Go Public? I Asked Someone Who's Done It.
- Thumbnail: "$1,000,000" crossed out in red, and below it a smaller number in green. Moran on the phone, surprised.
Body, in order (all from the 20 Oct call):
- Where the audit cost sits: one CPA firm audits the combined group (the holding company), about $80–100k.
- The small companies need a lighter review plus their tax returns from their own accountant. Each one chips in about $10–15k.
- The kind of company that fits: about $4–10M a year.
- What the owner keeps: their own bank account and day-to-day control. After listing they send a yearly management fee and a share of profit to the group.
- The rule: to combine a company's numbers without buying 100%, the group needs about half the shares AND control of the board. No board control, no combined numbers.
- What the first money pays for: the banker's expenses, the lawyer's deposit, the accountant's deposit.
Shorts to cut from it:
- "I thought an IPO audit cost $1M. It's not even close."
- "Do small companies need a full audit to go public? No."
- "The one rule that decides if you can combine companies."
- "You keep your bank account. Here's what you send the group."
Before filming: say it as "what I learned", never "invest with us". The investor's name and any amount stay out unless she says yes in writing. The $80–100k is the partners' estimate, not yet a written auditor quote, so say "estimate" on camera.
Video 3: the roll-ups that went public
Title: How the Rich Actually Get Richer (Nobody Teaches You This)
- Backup titles: How Boring Roll-Ups Create Billionaires (And Why Most Go to Zero) · I Studied Every Roll-Up That Went Public. Here's Who Got Rich.
- Thumbnail: a split screen. On the left, a green arrow and "$3.7M → $51B"; on the right, a red arrow and "−99.8%". Moran in the middle, pointing at the green side. No other words.
Body, in order: Comfort Systems (12 founders, $167.5M combined sales at the IPO); Brad Jacobs (500+ companies: United Rentals, XPO); WPP (a wire-basket shell bought by Martin Sorrell); Bending Spoons (IPO 1 Jul 2026 at $29); then the losers: LMP Automotive and a small online-business holding company down 99.8%. End with 3 rules: close the companies AT the listing, not after it; hire one operator-CEO per roll-up; and every company audited before the listing.
Shorts to cut from it (one per case, 30–45 seconds each):
- "12 boring companies merged and became $51 billion." (Comfort Systems)
- "He lost $1.5M because he bought AFTER going public." (LMP)
- "A wire-basket company became the world's biggest ad agency." (WPP)
- "Rule #1 of a roll-up IPO: buy on day one, not day 100."
- "Why most roll-ups go to zero: nobody runs them."
Video 4: the float business, and why advisors win
Title: The Boring Business That Gets Paid to Hold Other People's Money
- Backup title: Warren Buffett's Favorite Trick, Hidden in a Boring Real Estate Business
- Thumbnail: a bank vault door with "$4.6B" on it and, in red, "NOT THEIRS". Moran looking at the camera, eyebrows up.
Hook (first 20 seconds):
"When someone sells a building and does a 1031 exchange, the money can't touch their account. It sits with a middleman for up to 180 days. One of those middlemen holds about $4.6 billion on an average day, and keeps the interest. The fee for the paperwork is small. The real business is the float. Here's how it works, and why the people who bring in that money earn $60–130k and own none of it."
Body, in order:
- What a 1031 exchange is, in 30 seconds.
- Float math: $100M held at about 3% is roughly $3M a year of interest.
- Who owns this industry: a few subsidiaries of public title companies (trust is the moat).
- Buffett's insurance float, the same idea at scale.
- The twist: don't buy these firms, recruit their best people with better pay and real stock options ("are you building it for your boss or for you?").
- Tie-in: this is how Acquisitions.com advisors are built.
Shorts to cut from it:
- "This business holds $4.6 billion that isn't theirs."
- "Buffett's trick: get paid to hold other people's money."
- "Don't buy the company. Hire the people who bring the money."
- "$60k a year and controlling $20M: the most underpaid job in real estate."
The numbers come from public filings (IPX1031 / Fidelity National Financial).
Shorts to cut this week from videos already live
These 12 clips need no filming. Start each one on the first word listed, and put the on-screen hook text over the first 2 seconds.
| # | Source video | From – to | On-screen hook | Opens with |
|---|---|---|---|---|
| 1 | Boring Billionaires | 0:00–0:21 | Shaq owns 355 boring businesses | "So this is Shaquille O'Neal…" |
| 2 | Boring Billionaires | 2:09–2:43 | Why car washes print money | "Why does a car wash even work?" |
| 3 | Boring Billionaires | 3:32–4:01 | $0 of your money, $6k a month | "If you offer three times…" |
| 4 | Boring Billionaires | 4:43–5:25 | He mopped floors, then bought 263 Wendy's | "This is Junior Bridgeman…" |
| 5 | Boring Billionaires | 7:39–8:07 | Magic Johnson's billion came from coffee | "This is Magic Johnson…" |
| 6 | Boring Billionaires | 10:00–10:34 | 21 pizza stores in one city | "He made about $250 million…" |
| 7 | Boring Billionaires | 16:00–16:18 | He started at 52 | "Ray Kroc. He started at 52…" |
| 8 | SBA video | 0:00–0:26 | A rule quietly changed | "On July 4th this year…" |
| 9 | SBA video | 1:53–2:19 | The 10% down doesn't have to be yours | "What you need to bring from home…" |
| 10 | SBA video | 2:31–2:51 | The catch nobody tells you | "Now there's one catch…" |
| 11 | 3 Months | 3:37–4:14 | None of these businesses are rocket science | "Most small businesses…" |
| 12 | 3 Months | 5:08–5:58 | $50k: ads vs. a down payment | "If you have a six-figure income…" |
Timestamps come from a machine transcript, so check each cut by ear. Before re-posting clips 8–10, check the SBA figures against SBA.gov: the clip says the limit went from $5M to $10M for one person.
Rules for build-in-public videos
Showing real deals is the edge. These rules keep a deal from being lost because of a video.
- Never invite anyone to invest. No "DM me to invest in the roll-up" and no expected returns for viewers. The securities lawyer watches Videos 1 and 2 before they go live.
- Every partner says yes in writing first. Without that, blur names, numbers and faces.
- Screenshots: blur phone numbers, last names and anything a partner sent in confidence.
- No income promises to advisors. Show real deals and real fees, never "you will make $X".
- Client results must match the client's own interview, never rounded up.
- Unverified claims from calls stay out.